What a returning customer is worth
One extra visit per customer changes the arithmetic. This works out the difference in pounds.
Your current customers
Rough numbers are fine — the point is the difference, not the exact figure.
How many customers visit in a month?
Distinct customers, not the number of orders.
How many times does a customer visit in a month?
Average spend per visit
How many extra visits?
One extra visit from each customer changes more than you would expect.
Your profit margin
What is left after ingredients and running costs. If you are unsure, 20% is reasonable.
Everything is worked out in your own browser. No number is sent anywhere until you press the button.
Leave your restaurant’s name and your number here
Your details are recorded with the Wasl team along with the figures you just got — so whoever contacts you already knows what you are talking about.
Other numbers worth a look
How much leaks out of your restaurant each month?
Eight questions, one number: the money leaving your restaurant without anyone noticing.
Food cost calculator
Dish cost, food-cost percentage and profit margin in a minute.
Delivery app commission
What you pay a month and a year, and how many salaries that equals.
Menu analysis
Stars, plowhorses, puzzles and dogs — a decision for every dish.
Ready for a second branch?
A ten-question check, a score out of 100, and what is missing.
Break-even point
How many orders a day you need just to stop losing money.
Shifts and staffing
How many people you need in the kitchen and on the floor at peak.
Wasl works this out on its own — every day, for every branch
You are still typing the numbers in by hand. Inside Wasl the same figures come straight from the orders themselves: food cost, waste and drawer variance — without anyone opening a spreadsheet.